What do I post on social media? How do I post it? Where do I post it? When do I post it? How do I use hashtags? I've been collecting a lot of posting questionsfrom you guys over the last couple months and I'm gonna answer a lot of 'em here today.
Let's do this! Sara asked how do I make my Instagram postsgo over to Twitter? Great question, Sara! Now there's really two things you can do here.
When you create your Instagram post, thereis a choice to send your post right over to Twitter if you've linked your Twitter account.
That's a super easy, simple way.
However, I like to take it a step further, I use an app called IFTTT, which is If This Then That and it helps my Twitter accounttalk to my Instagram account.
So when I post on Instagram, it will pushmy Instagram post over to Twitter, but not just with the caption and the link, it willalso post the picture itself.
It's super, super cool.
It's one of my favorite apps, IFTTT.
And the great thing about this is when youpush your posts over from Instagram to Twitter with a photo, you're gonna find you get somuch more engagement and there's still a link on the post to send people back over to myInstagram.
Super awesome, right? So try that out, Sara, next time you wannapush a post over from Instagram to Twitter.
Next question, is there a perfect time topost on social media? Now there's not a perfect time to post onsocial media for everybody.
However, there may be an optimal time foryou to post for your audience.
And we can find this out in our insights andanalytics.
On a Facebook page, we can hop into our audienceinsights and we can really see the best time to post for our audience.
On Twitter, they're actually rolling out theability to see the best time to post right in our settings.
And on Instagram, if you have a business orcreator account, they do give us stats on the best time to post.
And really what they're telling us is thetime that most of our audience is on.
Now I don't obsess about these times, I don'tonly post at these times.
However, I'm aware of what they are, so ifI have a video or a post that I really want to get more engagement on and get more eyeballson, you better believe that I am posting at the best time for my audience on that day.
I got this great question from David thatI thought would help so many of you guys.
David asked, “Hey, Heidi, I'm cool postingwhen I've booked something, but what about in between jobs? That's when I run out of ideas on Instagram.
I sometimes don't post for weeks at a time.
” Oh, such a great question, David, and somethingso many actors struggle with.
And it sounds like from your question thatyou're making a mistake that I see a lot of actors make on social media.
You've been told you have to post about youracting career on social media, so you do just that.
But the problem is, you only tells us halfthe story.
You don't tell us about anything outside your#actorslife and you're setting yourself up for failure.
Because you see, not even the biggest actorswork all the time.
So if you're only posting about your actorslife, you're eventually gonna run out of things to post.
Unless you just post about #ThrowbackThursdaysand #FlashbackFridays.
So many actors have a problem giving us abackstage pass into their life a human, because you're so busy doing the actor hustle 24/7that you don't make time to FEED YOUR SOUL.
To read books, to take hikes, to go to museums, to read biographies of extraordinary people.
or do anything else that interests you outsideof your #actorslife.
Remember, everything you do informs who youare.
So, David, and anyone watching who feels likeyou're lost in the actor hustle and you've forgotten to feed your soul with somethingelse outside of your #actorslife, I have some homework for you.
One day a week, I want you to choose a SOULDAY.
Your SOULDAY can be any day.
It could be Monday, it could be Saturday, but it's a day when you try something new or something you haven't done in a long timeto feed your soul.
Something outside of your acting career.
Put it on your calender and commit to it.
This SOULDAY will enrich your life, your actingcareer and it will give you more to post on social media, I promise.
So what day will it be? Tuesday, Friday, Sunday? Let me know what your SOULDAY will be in thecomments below.
Cheryl has a great question here.
She says “I struggle with what to say andreally overthink how I'm saying things in every post.
So much so, sometimes I never end up postingat all.
Do you have any tips for me to get past thefear and perfectionism every time I post?” Well, the first thing you need to realizeis that social media is about connection, not perfection.
And I see so many actors trying to be perfectin every post, in every video and I get it.
You think the whole world is watching andstaring and judging.
However, you can take every class ever createdon social media, read every article, watch every YouTube video on social media and youwill never achieve perfection.
The best tip I can give you for your socialmedia and for your acting, is to stop trying to be perfect.
Do the work, learn how to use social mediafor your career but do not obsess about your posts being perfect, just post them.
My four year old loves to say this to me, about five times a day.
– “Just put it on Instagram!” – And she's so right! Just go post it on Instagram! Go post it on Twitter! Just post it, tweak and try again, but don'tobsess about perfection.
The more you practice, the better your postwill be.
Really focus on connection, not perfection.
Now let me show you a quick, kind of embarrassing, example of this in practice.
I posted this post a little while ago on Instagram, with a major typo on it, you can see.
And it's right in the picture so I couldn'tdo anything about it.
So instead of taking it down or crying orgetting embarrassed, I focused on the connection the post made with my audience.
And 400 comments later, it is the most inspiringpost with comments about why people decided to become an actor.
So as you can see here, your post don't haveto be perfect to get engagement or to inspire action with your audience.
Elizabeth asked, “Do you have tips on howto write better captions?” Captions can be so tricky for so many people, especially if you're new to Instagram.
You have to remember, Instagram is not a photosharing platform, it's a storytelling platform.
So if you focus on telling stories and reallyconnecting through those stories, you will be more successful with your captions.
So instead of always just stating the obviousin the picture, the things that we can actually just see for ourselves, tell us what happened.
Tell us a story, invite us in.
What did you learn? What did you feel in that moment? And maybe how did that moment change you? Always ask yourself, what story am I telling? And just make sure your caption reflects that.
Now at first this may seems weird if you'renot used to it, but it just takes practice.
And if you need a little help finding yourvoice and getting your voice onto the page, don't be afraid to read your captions outloud to make sure they really truly sound like you.
If you read your captions out loud, you willtruly notice when they don't sound like you or maybe you need it as a contraction, ormaybe there are times you can use some slang or phrases that you use all the time in reallife, in your social media.
Your post, your captions, should look likeyou and sound like you too.
So focus on telling stories in your captionsto really connect with your audience.
And if you need a little help finding yourvoice, practice every time reading your captions out loud.
“How often should I post on social media?” Now, how often you post on social media dependson what platforms you're on, how large your audience is and how engaged they are.
And really, how much quality content you canproduce everyday.
So many actors think if I just post more often, I'll get in front of more people and I'll get more followers.
But with the algorithm changes guys, it justdoesn't work that way anymore, unless you're a huge celebrity or influencer.
Posting more often, if it's not quality content, will not help you grow your following.
In fact, it actually may be hurting your engagement.
It's better for you and your followers, foryou to post one intentional, thoughtful, awesome post once a week on a platform, than 10 mediocrepost that don't add to your story and don't add value to their lives.
But today when we're done, I want you to goto your accounts and look at your engagement and if you're not happy where you're at, Iwant you to try to post a little less.
If you're posting every day, pull back a littlebit and work on the quality of your post.
Think about the caption tips I gave you abouttelling a story.
Try to make your post a little bit more ofa conversation and get your audience engaging before you post everywhere, every day.
And there's a great side effect here, whenwe post a little less, normally, our posts improve.
The quality improves, our engagement willgo up and then we can up the amount of post that we do every single day.
So hopefully I was able to answer a lot ofyour questions about posting on social media for your acting career.
But you know what? There's a lot more than that to cover, likemaking an awesome first impression on social media, actually setting up a posting plan, including detailed post ideas and building relationships on social media and growinga following for your career.
But don't worry, I can help you with thattoo.
My signature class, The 21 Day Social RockstarChallenge is open for registration just a little bit longer.
Inside the Social Rockstar Challenge, you'llhave access to the exact step by step strategies that have helped thousands of actors justlike you build their audience, make connections with the people who can hire them and bookmore meaningful work, all through social media.
I'll put the link in the description below, but don't delay, because registration is ending soon and space is limited.
I cannot wait to see you put some of theseposting tips into practice today, and I can't wait to see you in the 21 Day Social RockstarChallenge.
I'll see ya on social!.